SBS plans app as centrepiece for multi-channel World Cup
Socceroos
SBS plans to leverage its exclusive broadcast rights to the FIFA World Cup across all platforms through the creation of an exclusive app that will stream live content from all angles and drive social media integration.
The mainly publicly-funded network will also launch an exclusive radio station broadcasting coverage of the event from Brazil as it has for the first time secured all broadcast rights, previously shared with Yahoo!7.
Andrew Cook, director of media sales for SBS, said the app will allow users to live stream the game from different camera angles, download content and use a social media component to publicise World Cup related events.
Can they bring back Letters and Numbers while they’re at it as well – I miss that show!
Good work SBS!!
Nice to see networks thinking outside the box and keeping pace with new technologies!!!
SBS did great work with Le Tour app and I expect this to also be good. And to think Channel Nine can’t even show the Ashes in HD!
SBS’s Sport Digital team are the best in the bizz! Congrats Toby & Co
With SBS’s approach to digital – mark my words, this will be an amazing app.