SBS World News’ Janice Peterson advocates for smashed avo in new tongue-in-cheek ads

Everyday people are transforming into Janice Peterson as part of a new marketing campaign for SBS News which demonstrates the channel’s ability to help consumers understand complex issues.

Each ad sees an individual morph into Peterson, who slots into the conversations, providing facts about a particular issue, including whether ordering smashed avo actually harms your chances of getting onto the property ladder.

The ads tackle issues include the housing crisis, climate change and the ongoing conflicts in Syria and Korea in a light-hearted way.