Scentre Group expands outdoor network to non-Westfield malls in new network push
Scentre Group is expanding its Smartscreen network for the first time, installing devices in Ipoh shopping centres, The Galeries and The Queen Victoria Building.
The expansion marks the first time the company has extended its out of home network outside of Westfield shopping centres, with the aim of linking digital advertising networks across all of Sydney CBD’s retail centres.
Scentre Group will expand its Smartscreen network to The QVB and The Galeries
The new network will give advertisers an opportunity to target customers among the three inter-connected centres, and to select advertisements for specific locations based on target market.
