Scoopon tries to get more men into group buying with ‘mancation’ offer

Scoopon has launched an offer explicitly targeting the demographic said to be less keen on group buying – men.

The group buying site is offering men a ‘mancation’ – a “mini-vacation away from the wives, girlfriends and conquests” – and claims that targeting men is an Australian first for group buying.

The offer comes two days after rival LivingSocial broke Scoopon’s Hungry Jack’s group buying record with a tie-up with Pizza Hut that shifted 163,093 pizzas.

The copy for Scoopon’s ‘Man-up’ promotion reads:

How about spending a weekend with the boys beer tasting, joy riding a Porche or heading off the beaten track to go fishing. Let the food and drink flow freely ($2 pints, beer and cider delivered, all you can eat pizza, sticky rib pork ribs) and with it endless rounds of golf, challenges and tall stories, for a weekend away with the boys.

Scoopon boss Jon Beros said in a press release: “We want to be the clear market leader in lifestyle experiences and to do that we need to ensure we are leading the way with innovative and above all fun promotions that everyone can enjoy. Targeted promotions such as these allow us to build a unique campaign for this under represented segment of the market, and help us to widen our appeal to a new audience.”


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