Sefiani launches Sustainability Communications Practice, appoints lead

Communications firm Sefiani Communications Group has launched a Sustainability Communications Practice which aims to assist clients seeking support for environmental and sustainability initiatives.

The announcement comes after a climate change report by the Intergovernmental Panel on Climate Change (IPCC) warned that, based on current trajectories, global warming could increase to 1.5 degrees Celsius by 2030.

Julia Hoy

The new consultancy service will be led by Julia Hoy, who has been appointed sustainability communications lead.

Hoy rejoined Sefiani in June 2019 as senior communications consultant at Kite, Sefiani’s consumer and digital agency. She has previously held roles at the Office of the Australian Information Commissioner and at Unilever also in London, where she was senior manager, home care partnerships, marketing and communications.

Prior to her decade in the United Kingdom, Hoy started her career at Sefiani back in 2004.

Sefiani CEO and reputation counsel, Robyn Sefiani, said: “Sefiani has helped build and protect corporate and brand reputations for over two decades. From that experience, we understand that how corporations act on and meaningfully communicate their commitment to sustainability can have a significant impact on brand reputation. We are delighted Julia has returned to Sefiani and will lead this specialty practice to guide our clients in communicating their work in sustainability.”

Hoy commented: “I’m excited to be taking on this important new role at Sefiani. In the past year, we have seen a significant increase in companies seeking our guidance to shape and strategically communicate their sustainability and social-purpose commitments and actions.

“Investor, consumer and employee expectation has never been higher, and it is pushing companies to better articulate a stance on the issues that matter to their audiences. At the same time, the stakes are high for those that miss the mark. Companies are seeking external expertise to navigate this complex and changing landscape,” she said.

The new practice aims to cater to both corporate and consumer-facing organisations, and includes such initiatives as roadmap-to-zero communications, ESG (Environmental, Social, and Governance) communications, consumer, stakeholder and employee engagement.

Last month Sefiani released its first research report on key trends impacting brand reputation.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.