SFF announces Industry Conference Day program
On June 10, the SFF Industry Conference Day will focus on financing and distribution, platform diversification.
These are the four sessions:
1. Film Financingand Distribution 2.0, Thomas Mai – Festival Darlings
Traditional film financing and distribution is under pressure and the connected filmmaker is becoming stronger and more independent. By using the internet it is now possible to connect with the audience, before, during and after a film is made. By connecting with the audience, crowd-funding, merchandise and distribution becomes easier as well as cutting out the expensive middleman. D
2. Creative Content and Platform Diversification: Case Study 1 – 221B
Alex Fleetwood – Hide&Seek
Using 221B, the online game that preceded the release of Guy Ritchie’s Sherlock Holmes as a case study, this session will explore the relationship between the marketing and content objectives of a project that was commissioned to augment Warner Bros campaign for the feature film. Alex Fleetwood is the Director of Hide&Seek, the company who developed 221B working with creative agency AKQA.
3. Creative Content and Platform Diversification: Case Study 2 – Beached Az
Jarod Green is the creator of Beached Whale – an 80 second animation that has over 5 million hits on youtube and was successfully commercialised through merchandising. Following Beached Whale’s success, Jarod helped pioneer a new online broadcast distribution model with ABC TV for the series Beached Az. Jarod will discuss the process and how social media trends and influences can be creatively and commercially utilised by filmmakers.
4. International Film Festival Marketing
Panelists John Cooper (Director, Sundance Film Festival), Clare Stewart (Festival Director, Sydney Film Festival) and Kathleen Drumm (Head of Marketing, Screen Australia) advise filmmakers on the strategies for tackling international film festivals. What are festivals looking for? Which international festivals are the best places to sell your film and which are best for showcasing emerging talent? How is festival marketing changing and what are the new opportunities and obstacles to achieving cut-through in the busy marketplace?
topics
Sydney Film Festival
Sounds interesting, well done, though who in the film industry will have the time at this late notice may be interesting to see.
Industry members who do have a day available on Queen’s Birthday should have a look at the Monday 14th 10.30am session Australia’s Lost Films Search and Rescue. Graham Shirley will present some little-seen gems, including the fifty-year lost Trailer for ‘Captain Thunderbolt’ (1955) and announce the Archive’s new scheme — a welcome sign of foresight and organisation in NFSA.
Look for the orange button on NFSA’s home page, keep linking to the snip of trailer and a gallery of long unseen stills — great work, NFSA!
Directors who value ADG’s award in the name of Cecil Holmes should attend and be vocal at that session. Ditto cinematographers who value ACS’s award in the name of Ross Wood.
It isn’t a hold-up – be there on Monday 14th (free, too).
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I wondered how you get to this SFF event. No information on booking or tickets on the website. Maybe it’s “by invitation only”. Like the sound of the NFSA event. Thanks David.
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