How brands can find love on Valentine’s Day
In this guest posting, Matt Kemsley wonders how brands can find consumer love on Valentine’s Day.
Happy Valentine’s Day. I love you all.
Now IBIS World reckons that Australians will spend $1bn on Valentine’s Day. Half this morning saying ‘I love you’ and half tomorrow morning saying ‘I’m sorry I forgot.’ Now if you sell flowers, greeting cards, chocolates, lingerie or condoms then today is your Everest. Restaurants will also have a big day.
Nice
The planning / foresight on that Puma piece was brilliant, execution even better.
BTW Matt, your ‘airs gettin a bit long.
Good read Matt