Skyfii on verge of Diageo deal in bid to push ad-funded public wifi wider

May 13, 2014 12:09

Free wifi provider SkyFii is close to striking a deal with alcoholic beverages company Diageo Australia to provide its service in more than 500 venues as it looks to expand the “underdone” ad-funded networks across the country.

SkyFii today confirmed it is in negotiations over the deal which could see the mobile technology business, specialising in advertising and wifi, grow its total number of sites across Australia from just under 300 to more than 800, if the deal to put the service in more Diageo pubs goes ahead. The company has been trialling the service in 100 Diageo venues across the country for the last ten months.

“In the mobile advertising wifi space we are now the largest,” Wayne Arthur CEO of SkyFii told Mumbrella. “The value in the mobile advertising proposition is obviously in scale. These types of partnerships give us a national footprint and thereby allow us to provide a national audience to advertisers.”

SkyFii offers consumer free access to wifi internet, but provides contextual advertising in return for access.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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