Social media comedian Frenchy used to front Student Flights travel selfie competition

Travel company Student Flights has chosen social media funny-man Frenchy to front its new ‘Never Stop Travelling’ branding.

The social video campaign, driven by content marketing business Emotive and media agency Ikon Brisbane, features the comedian casually but clumsily explaining the launch of the ‘Never have I ever’ competition.

During the 2.5-minute video, Ben ‘‘Frenchy’’ French jokes about trying to meet girls around the world and picking up crabs in Brazil.

The four-week user generate campaign is aimed at the youth traveller market, and will be displayed across Student Flights owned social platforms.

Student Flights’ marketing manager Kristy Quigg said the campaign “aims to amplify our new identity” and that Frenchy offered the opportunity to connect the brand with the customer.

She added the brand’s new ethos “spoke to the idea that youth travellers want to continue exploring the world with unique, Instagram-ready experiences that add to their social cachet”.

Emotive’s Jamie Crick said: “Authenticity is important with the youth audience, and with our collaborative agency approach, Student Flights is aligned with an on-brand social media influencer who speaks directly with their audience in a campaign that helps reinforce what the brand stands for and who they are talking to.”


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