Solotel encourages Aussies ‘to get back to the pub’ for Xmas

Solotel’s new Christmas campaign is a cheeky look at Australia’s pub culture, and uses the tradition of awkward family Christmas photos to encourage Aussies to book at Solotel venues.

Developed with Monster Children Creative, the digital and out of home campaign is based around the tagline ‘‘All I want for Christmas, is to go to the pub’.

Solotel Christmas posters

The campaign features QR codes that direct people to an online booking platform, where they can search and book tailored drink and dine Christmas offers at 25 Solotel venues across greater Sydney.

Solotel group marketing and digital director, Rob Squillacioti, said after a year full of virtual drinks, it’s time to reconnect with friends and family in real life again.

“It’s been a pretty challenging year for everyone and so our brief was to give people a laugh. We think the Monster Children Creative guys have nailed our humour,” he said.

“Never before has real human connection been so important. Virtual drinks just do not cut it. With over 30 years of Australian hospitality experience, we love nothing more than bringing people together.

“And, while COVID certainly changes things a bit, this campaign is about reinforcing that our pubs, bars and restaurants are where people can connect with friends and family this festive season, obviously in a COVID-safe environment.”

Solotel Christmas posters

Squillacioti said Monster Children Creative was Solotel’s first choice as creative partner for the campaign, having worked with the business on prior creative.

“The guys at Monster Children Creative really get our target audience and most importantly, they know how to have a good laugh,” he added.

“They also work with our partners, they are culturally relevant and influential plus, we trust them implicitly.”

For the first time, Solotel has included its restaurants and pubs in the same creative campaign.

The multi-channel campaign is rolling out with street posters, a CBD/inner west Sydney bus wrap, and with support of social media, email marketing, in-venue collateral and PR.

Creative: Monster Children Creative
PR agency: Tonic PR + Communications

Rob Squillacioti – Group Marketing and Digital Director
Danae Goiser – Special Projects Manager


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