With big name titles like The Art of Flight and Where The Trail Ends fresh from the cinemas, Garage Entertainment offers a viable alternative to torrenting or iTunes – and the curated library of classics such as Momentum, The Original Crusty Demons of Dirt, 7 Sunny Days and Masters Of Stone will offer viewing for hardcore fans and entry-level explorers alike.
It’s largely thanks to new technological advances high-definition go anywhere cameras (as well as the fearless filmmakers who embrace adventure) that the action sports film genre has made it to film festivals like Cannes and Sundance, gathering critical claim and encouraging others to share their incredible experiences through documentary filmmaking.
As a genre, action sports film offers adventurers and spectators alike an insight in to some of the most extreme characters and settings in action sports around the globe. And the footage of professional risk takers doing incredibly dangerous things is often breathtakingly beautiful as well as really, really awesome.
The range of these films being gathered together for Garage Entertainment is pretty phenomenal: the library already includes titles entire back catalogues from producers including Taylor Steele, Kai Neville, Curt Morgan, Red Bull Media House and the teams behind Nitro Circus and Crusty Demons.
Film lovers would be hard-pressed to find any other streaming site that so thoroughly covers a genre.
In fact, it’s the first time that leading action sports brands and producers have been able to pool their content into a single distribution platform that can be viewed any time on multiple devices in Australia.
Garage Entertainment might as well be the perfect site for action sports fans, who will even be able to access live, advertisement-free surf cameras, surf forecasting and wave tracking technology through the popular Coastalwatch Plus service.
Garage Entertainment is the brainchild of Michael Lawrence and Nicholas Cook, who you may recognise as the producers of award-winning blockbusters Bra Boys and Fighting Fear. Their experience running a packaged DVD distribution business dealing in more than 1000 action sports titles – and making action films themselves – inspired them to create this platform to fill a hole that seemed glaringly empty.
They’ve been developing the concept for several years, and this year is the year that all their hard work finally pays off.
“The simplest way to explain the new platform is that it is a watch-instantly, internet video streaming service that you can take anywhere and view anytime on any of your internet-connected devices,” said Garage Entertainment co-founder Michael Lawrence.
“There are already hundreds of films uploaded on to the site for its launch in March 2013 and we are adding new titles every week.”
Garage Entertainment offers users access to the site for basic one-off film hire, much like the movie-on-demand services offered by the likes of Foxtel On Demand, Netflix or iTunes – but with one big advantage: a huge selection of a niche genre of films. No more endless searching.
Regular users will get even better value for money with the low subscription price of $5.84 per month for a 12-month membership. It’s a small fee to pay for high quality, mobile device-friendly films on demand – as many as you want, as many times as you want, wherever you want.
The Garage Entertainment platform goes live on the 1st of March 2013 to coincide with the start of the Quiksilver Pro, the first event on the 2013 Association of Surfing Professionals World Tour and Australia’s premier action sports event.
“We are out there talking to producers, brands and events with a view to growing the service and becoming the must-have location for all things action sports,” says Lawrence, who is expecting to reach 10,000 subscribers in the first six months of operation. And with support from this major event, Red Bull Media House, JB Hi-Fi as well as support in previous film projects from the likes of Russell Crowe and Joel Edgerton, it shouldn’t be too hard to convince film lovers and lovers of the great outdoors alike to get in on this simple, awesome service.
Source: Garage Entertainment media release.