Spotify launches new audio advertising marketplace for marketers

Spotify is doubling down on moves to dominate the podcast space in Australia, and globally, announcing a new audio advertising marketplace called the Spotify Audience Network.

The marketplace, which Spotify says is the first of its kind, was announced at Spotify’s ‘Stream On’ event in Sydney on Tuesday.

The launch of the Spotify Audience Network comes off the back of Spotify launching its Streaming Ad Insertion last year (in select markets), as it aims to usher in a “new era for podcast advertising”.