Spots & Space announce sponsorship sales-focused partnership with Outback Radio (2WEB)
Spots & Space is officially “partnering with Outback Radio (2WEB) for sponsorship sales”.
The announcement:
Media Sales Representatives Spots & Space are excited to announce that we are now partnering with Outback Radio (2WEB) for sponsorship sales.
Outback Radio broadcasts from Bourke in the far west of New South Wales with a listening area of over 130,000 square kilometres.
The station directly reaches the rural centres of Brewarrina, Cobar, Coonamble, Cunnamulla, Gilgandra, Goondiwindi, Lightning Ridge, Moree, Narrabri, Nyngan, St George (QLD), Thargomindah, Walgett and Wilcannia, as well as the many smaller towns and more isolated communities along the Mitchell and Kamillaroi Highways, and the Kidman Way.
Western NSW and SW Queensland are known for their mining and rural industries and increasingly their tourism market, with Bourke being the gateway to the “Real Outback” and a major draw card for visitors.
Whether resident, or on the road, the station audience is estimated at 100,000 people. The most recent audience survey revealed that 2WEB dominates radio listenership with 73% of those surveyed reporting they listen to Outback Radio the most.
The station’s commitment to the region is legendary – David Sharp, station operations manager explains: “Our listeners rely on us for vital information, local news, emergency information and daily entertainment. In 2018, the station saved our local newspaper from closing, and we are now also the proud publishers of the Western Herald, Bourke’s dedicated local newspaper Since 1887”.
Since acquiring The Western Herald, the newspaper’s circulation is bucking national trends and increasing. The paper now also serves Brewarrina, Lightning Ridge and Walgett, and is sold at Dubbo’s largest newsagency (Snares Newsagency).
Spots & Space is the national media sales partner for Outback Radio (2WEB) and other leading community media like it. We connect advertisers with diverse audiences by providing a single point of contact for the advertisers and their media agencies.
To find out more about Outback Radio (2WEB) and our wider representation offer contact Sara Ocepek at Spots & Space Pty Ltd.
Source: Spots & Space
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