St George Bank encourage customers to ‘start something’ in new spots promoting business banking and home loan products

St George Bank is continuing with its ‘Start Something’ positioningcreated by Saatchi & Saatchi, with spots focusing on business banking and home loans which aims to encourage customers “to start something for themselves”.

Saatchi & Saatchi ECD Mike Spirkovski said: “As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can help get you started.”

The first spot, focusing on the bank’s home loan rates, sees a young boy telling audiences about his passion for drumming and how he’s learnt from his dad, but according to mum it all started when they were house hunting and coming across a perfect music room.

The second ad tells the story of a woman’s new business and how “one smart conversation with St George business connect” helped things along.

St George Bank general manager of marketing and customer experience Martine Jager said: “At St George, we love helping people into homes and helping businesses start, prosper and grow. These new commercials represent the true essence of St.George and continues our inspirational call to all Australians to Start that Something, whether it’s a first start, a fresh start, or a restart.”

Complementing the TV spots is an interactive digital execution, social, point of sale and radio. The ads were created by Saatchi’s The Lovemarks Company.


  • The Lovemarks Company
  • ECD: Mike Spirkovski
  • Creative Director: Darren Borrino
  • Art Director: Sam Chappell
  • Copywriter: Dan O’Connell
  • Managing Partner: Toby Aldred
  • Senior Business Director: Josie Dadd
  • Account Manager: Fiona Harris
  • Strategic Planner: Paul Hackett
  • Agency Executive Producer: Kate Gooden
  • Production Company: Rabbit Content
  • Director: Abe Forsythe
  • Producer: Alex Hay
  • Edit/Post Production: Method
  • Music: Nylon Studios
  • Sound Design – Nylon Studios
  • Clients: Martine Jager, Lisa Ronson, Geoff Ikin, Adrian McCaffrey, Jenny Melhuish, Emma
  • Mahon, Bella Howe, Stephanie Lloyd
  • Media: Mediacom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.