St George Bank encourage customers to ‘start something’ in new spots promoting business banking and home loan products

Miranda Ward

October 22, 2014 12:15

St George Bank is continuing with its ‘Start Something’ positioningcreated by Saatchi & Saatchi, with spots focusing on business banking and home loans which aims to encourage customers “to start something for themselves”.

Saatchi & Saatchi ECD Mike Spirkovski said: “As a brand positioning Start Something has the strength to inspire customers of all ages and with just a little help anything is possible. We simply dramatise how St George can help get you started.”

The first spot, focusing on the bank’s home loan rates, sees a young boy telling audiences about his passion for drumming and how he’s learnt from his dad, but according to mum it all started when they were house hunting and coming across a perfect music room.

https://www.youtube.com/watch?v=3fmv2UhEs6s

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.