Stark warning issued to agencies pitching for Shell Energy
As Shell Energy’s creative account goes to pitch, a stark warning has been has issued to agencies planning to get involved.
The petroleum company’s energy business, which is said to provide energy solutions across gas, electricity and environmental products to Australian commercial and industrial customers, is pitching its creative account after working with Brisbane-based agency Nous on recent campaigns.
This seems an almightily uneducated perspective. To call Shell Energy the ‘friendly energy retailer’ is to downplay what a massive energy trading business it actually is, and how Shell Energy is the part of the business actually making some of the most meaningful moves in the right direction. Comms Declare are cute and loud but I’d rather have take on board the perspective of an academic or engineer as opposed to some low-rent PR flack. Boring.
Holly Valance said it all in her recent monologue
Do criticise Shell but don’t be a hypocrite with your:
– PETROL powered car
– electricity supplier to your home who uses COAL because you haven’t even bothered to look for a renewables supplier
– lack of SOLAR and BATTERY at home
Are you also part of the problem?
So the woke moral guardians are now going to tell agencies how to earn a living and what they can work on . ? Vile hypocrites with a carbon footprint… telling people who they can work with ? I’m so glad I worked on tobacco accounts for years without these clowns – who would not pay my bills and put food on my table 🙂
Every company deserves a fair hearing in the court of public opinion.
I am incredibly happy to honour the noble causes of choice and transparency.
Full disclosure- I actually have bought fuel from a Shell petrol station .
I’d work with Shell Energy, if they were willing to have an honest conversation about their role in climate change, and demonstrate a willingness to be part of the systemic change needed.
That would be page 1 of my pitch… then it would continue with the requirement for them to plot the journey to 2080 with public commitments to transitioning to zero carbon energy. And only then, can you start on an effective brand strategy.
Anything less is greenwashing.