B Corp or not, every marketing and comms agency can take climate action right now
B corp certification can make every business better, writes WorkforClimate director, Lucy Piper. But agencies and comms professionals can take effective climate action right now – with or without a certification.
The UK’s B Corp community has been getting a little hot under the collar lately.
With B Corp-certified Havas taking on the Shell account, 26 communications and advertising agencies have called on B Lab (the company that issues B Corp certifications) to strip several agencies with ties to fossil fuels – including Havas, Tam-Tam/TBWA and MSQ – of their certification.
Lucy Piper, director, WorkforClimate
