Start-up Ovira uses mobile billboards to highlight violence against women
Content warning: this article discusses violence against women. If you or someone you know is impacted by violence, call 1800 RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.
Period pain relief start-up Ovira has launched its first out-of-home campaign, to raise awareness of a recent case involving the alleged assault of a woman. The case has garnered significant media attention due to the charged not being convicted despite pleading guilty to the assault.”
On the appropriateness of a brand getting involved in activism, Ovira founder Alice Williams told Mumbrella: “If not us, then who?”
One of the billboards outside of Knox Grammar School
