Stayz aims to highlight privacy a holiday home provides in new brand campaign

Holiday rental website Stayz has launched a new brand campaign created by Clemenger BBDO Sydney which aims to show families why it is better to rent a holiday home via the site as opposed to booking a hotel by seeing the holiday through a child’s eyes.

In an effort to showcase the privacy and space that staying in a holiday house can provide, the spot sees a young child, along with his dog, playing an elaborate game of hide and seek and even imaging the trip could last forever due to the many places to hide.

Clemenger BBDO Sydney creative director Ben Smith said: “Stayz is a brilliant company and product, and we are thrilled by the opportunity to help them standout as the perfect place to find holiday accommodation. Unless you’re a millionaire and can afford the penthouse, the reality is a hotel room is going to be too small for everyone to enjoy. This campaign shows that with Stayz you can enjoy your holiday in the privacy and comfort of a home and create memories that last forever.”


  • Client: Stayz
  • Marketing Director: David Dunstan
  • Marketing Executive: Elizabeth Fry
  • Media Agency: Carat
  • Advertising Agency: Clemenger BBDO Sydney
  • Executive Creative Director: Paul Nagy
  • Creative Directors: Ben Smith, Luke Hawkins
  • Art director: Dan White
  • Copywriter: Simon Gibson
  • Group Account Director: Cate Stuart – Robertson
  • Senior Account Manager: Melanie Spence
  • Director: Al Morrow

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.