Streem launches campaign to highlight its media intelligence credentials
Media monitoring startup Streem has launched a campaign publicising its wins to mark its position in the marketplace against incumbents Isentia and Meltwater.
The internally developed campaign, running across print, TV, radio and social media is the first advertising push by the company.
Streem CEO and business lead Elgar Welch with commercial director, Keith Forbes
At the time of launching its service last year, Streem took aim of at Isentia and Meltwater with a promise to offer ““a flexible, flat-fee and competitively priced platform that delivers a tonne more value than the old-world providers”.
Streem CEO and business lead Elgar Welch said: “We’re reaching out to communications professionals working across corporate and government media teams with one key message: you have a choice in media monitoring. Streem has grown in the last 5 years to service some of Australia’s largest organisations but every day we talk to people who still think they have only one comprehensive option.”
Before this campaign, the company had built its customer base through its network, referrals, events and a targeted digital strategy.
“We chose a mix of Print and digital because for the same reason our customers still want a comprehensive service which includes Print, Online and Broadcast, we know the message will hit the target,” Welch said.
“Before making the spend,” Streem A/B tested about 20x different ads across both digital and existing customers to track engagement and uptake. We’ve used this to create the advertising material and messaging that will run through the end of 2018,” said Welch.
“There’s a raft of pain points and needs from customers which Streem meets and the campaign will play to these,” .
