Studiospace launches; brands have direct access to independent hotshops, revolutionising holdco model
Studiospace, the first online marketplace for creative, digital and marketing services, has officially launched into the Australian and UK markets. The tech platform connects big brands to the best independent agencies around the world.
Studiospace has secured $2.5m in a VC funding round led by Fuel Ventures for the major expansion. Australia’s biggest brands can now directly access top indie specialists from around the world to deliver their digital and marketing projects. In return, independent creative, digital and marketing agencies can now access brands that were previously beyond reach.
The move follows nine months of successful beta testing across the UK and Australia. Brands including Jaguar Land Rover, TAL, Aviva and Gala Games are already on board and working with the 100-strong roster of specialist agencies that span 16 service categories across 12 countries.
Studiospace co-founder Robin Scarborough – Australia MD and Kate Walker – GM client services
That’s a whole lot of words to describe what is essentially middle-man business.
I can’t imagine who was asking for this — or at least anyone i’d want to work with. Feels very much like a second-rate revenue stream for agencies involved.
That said, the payment terms are refreshing.
Nonetheless, good luck.