STW launches web hosting business
STW, the marketing services group, has launched its first stand alone web hosting business as part of plans to reduce its reliance on “slow” external web hosting companies for its own group of agencies and their clients.
The newly named BrightHost has been spun off from STW’s Melbourne-based digital agency DTDigital.
Michael Richardson, manager of BrightHost, said: “One of the main advantages that we offer our clients is our agility. We believe that larger hosting companies are inherently slow to respond to an ever changing industry, and also slow to react to critical issues, simply because of their size.”
STW clients currently using the web hosting service include Myer, Bunnings, Honda, Sensis, Bendigo Bank, and Australian Super.
Larry Bloch, CEO of Netregistry, one of Australia’s leading web hosting operations said BrightHost is likely to have niche appeal.
“It sounds like a niche and tailored offering. I can’t imagine they would be focused on the average SME with one to five employees and not much marketing spend.”
BrightHost operates its hosting infrastructure from a primary site in Melbourne, and a secondary/backup site in Sydney. Richardson added that it will also look to grow its client based beyond STW companies and their clients.
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How quaint. While the rest of the world comes to grips with game changers like AWS and RackSpace, someone pitches a managed data center in Melbourne??
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@Pat: Your spellcheck mis-corrected “Incremental Revenue” to “Quaint”.
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🙂 Yerrrs – good luck to the guys at STW.
Somewhere between the vices of IT mafia and agency vanities there’s a very credible spot for ‘digital’.
Just be wary of anything that sets out to marry the worst of both worlds. None of us want to re-live 1999, although sometimes you *do* have to wonder.
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well good luck to them
but surely clients of the size of stw would want the bigger end of the hosting town, top tier with bulletproof sla’s and especially worldwide content delivery networks.
i cant see how they can get the scale and concurrency to rival existing providers in the australian market place.
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