Survey: Aussies stop during sex to use social media

Peter Applebaum, Managing Director, Tick ContentSome Australians will stop whatever it is they are doing – even sex – to respond to a Facebook update or a tweet, a survey has found.

The survey of the social media habits of 885 people, aged 18 to over 70, also found that a percentage of the population admit to being addicted to social media.

“For young people especially, the difference between social media and reality is blurring. The more time you spend on social media, the more you rely on it,” said Peter Applebaum, MD of Tick Yes, the social media specialist behind the survey.

The survey, conducted by Nine Rewards for Tick Yes, found that one fifth of Aussies – and women more than men – use social media to connect with brands.

Almost half of those asked said they use social media to talk about a new product – again, women are more prolific at this than men.

A summary of the findings is as follows:

  • Facebook is the most popular site, visited by 85.5% of people
  • YouTube is next at 57.7%
  • 25.1% of people use social media for business networking, with men almost as twice as likely as women to network this way
  • 20.28% use social media to connect with brands
  • 56% of those people are women, with most aged in their 20’s and 30’s
  • 48.2% use social media to talk about a new purchase (56% of them women)
  • 25.5% have used social media to contact a company for customer service or to ask a question
  • 48.7% of people say their social media usage has increased in the last year
  • 51.6% access social media at work
  • 41.9% while watching TV
  • 34% on holiday
  • 33.8% in bed
  • 23.3% during meals
  • 14.8% while shopping
  • 21.5% in the bathroom
  • 3.2% in a place of worship
  • 2.8% (64% of them men) ‘during intimate moments’
  • 4.9% of people admit to being ‘addicted’ to social media, while 31.3% spend at least two hours a day on it 47.3% access social media through mobile technology

Applebaum added: “But as well as being useful market research coupled with a bit of fun, the results have also thrown up some serious marketing issues for brands. Over 20 per cent of those surveyed use social media to actively connect with brands, while a further 25 per cent use it for customer-service purposes. Add to that the growing use of smartphones and tablets to access social media and we see that not only do brands have to be engaging consumers through social media, but that engagement has become a 24/7 necessity.”


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