Survey: Aussies stop during sex to use social media
Some Australians will stop whatever it is they are doing – even sex – to respond to a Facebook update or a tweet, a survey has found.
The survey of the social media habits of 885 people, aged 18 to over 70, also found that a percentage of the population admit to being addicted to social media.
“For young people especially, the difference between social media and reality is blurring. The more time you spend on social media, the more you rely on it,” said Peter Applebaum, MD of Tick Yes, the social media specialist behind the survey.
The survey, conducted by Nine Rewards for Tick Yes, found that one fifth of Aussies – and women more than men – use social media to connect with brands.
Almost half of those asked said they use social media to talk about a new product – again, women are more prolific at this than men.
A summary of the findings is as follows:
- Facebook is the most popular site, visited by 85.5% of people
- YouTube is next at 57.7%
- 25.1% of people use social media for business networking, with men almost as twice as likely as women to network this way
- 20.28% use social media to connect with brands
- 56% of those people are women, with most aged in their 20’s and 30’s
- 48.2% use social media to talk about a new purchase (56% of them women)
- 25.5% have used social media to contact a company for customer service or to ask a question
- 48.7% of people say their social media usage has increased in the last year
- 51.6% access social media at work
- 41.9% while watching TV
- 34% on holiday
- 33.8% in bed
- 23.3% during meals
- 14.8% while shopping
- 21.5% in the bathroom
- 3.2% in a place of worship
- 2.8% (64% of them men) ‘during intimate moments’
- 4.9% of people admit to being ‘addicted’ to social media, while 31.3% spend at least two hours a day on it 47.3% access social media through mobile technology
Applebaum added: “But as well as being useful market research coupled with a bit of fun, the results have also thrown up some serious marketing issues for brands. Over 20 per cent of those surveyed use social media to actively connect with brands, while a further 25 per cent use it for customer-service purposes. Add to that the growing use of smartphones and tablets to access social media and we see that not only do brands have to be engaging consumers through social media, but that engagement has become a 24/7 necessity.”
I’m going to have to call BS on this one…
“2.8% (64% of them men) ‘during intimate moments’”
I can pretty much guarantee these guys are not getting laid and are still virgins.
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Thanks for using the word ‘coitus’ in the newsletter, Tim.
It’s terribly under used.
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Perhaps more men just think that watching the football is an “intimate moment”?
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You’re coitusing with me, aren’t you? Sorry, I can’t help but think of Sheldon Cooper whenever coitus is mentioned.
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intimate can be solo, the stat may be undercooked
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Did they stop mid-coitus to answer this survey?
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Cmon .. it’s simple. It doesn’t say “during intimate moments with someone else”. Obviously they rest the hand for a bit while they tweet or post, then it’s straight back to intimacy again. As reality check says above, chances are high these are virgins ..;)
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So in summary, less Aussies are using social media (51%), hardly any of them are connecting with brands this way (80% are not connecting with your brands despite all the money spent on marketing on facebook…) and Aussies need to get out more and get a real life and not a virtual one and leave their facebook behind……..
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Can someone please commission a survey as to how many people use toilet paper? And please break the statistics down into where, how and when.
I’m sure the results will be overwhelmingly convincing that this medium is highly engaging and, apart from the challenge of repeated perforations, a blank canvas reaching a captive audience. (OK, except for the ones tweeting)
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Sick and sad individuals……
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lol mish
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An alternate way of reading those results:
2.8% of people (64% of them men) don’t answer online surveys correctly.
Borderline stats like this are blown way out of proportion by the small percent of people giving random/lazy answers for their incentive, misunderstanding the question, or just being deliberate dickheads. If it’s a question which we expect a 50/50 response, then the errors will balance out. With a question like this it leads to completely misleading results.
And, yes, digital agencies please note that 80% of people are NOT connecting with brands on social media. Welcome back to reality.
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Extremely satisfying article, cigarette anyone?
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These are the types of stupid surveys that media watch catches media on for publishing press releases word for word. You’re lucky they are off-season.
Are you getting a bit pressed for time Tim or was this just a personal favor for a mate?
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Even if it were true, the 2.8% doesn’t really factor in to the thinking of any company charged with developing a social media strategy for a brand.
“Oh I have a great idea for wednesday evening’s status update. We will say ‘like this status if you are currently engaged in coitus.”
This is useless information.
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Right you Art Directors/trolls.
Back to work! (or whatever you do).
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I agree with Reality Check; these guys are really not having coitus with a woman. With their own hands, sure.
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social media = brand-y, randy and very handy!
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This sexting nonsense really has got out (or maybe in?) of hand.
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