SXSW Sydney: Rethink Everything and Kingfisher team for unique global campaign

October 19, 2023 11:09

Mobile experience company Kingfisher and indie creative agency Rethink Everything have unveiled a unique new global campaign at SXSW Sydney this week, the ‘World Phone Amnesty’.

The campaign aims to change the behaviour of smartphone users – encouraging people to repurpose, recycle and reuse billions of redundant mobile phones.

According to Kingfisher, across the world 5.3 billion smartphones will end up in landfill or the back of a drawer, and the ‘World Phone Amnesty’ hopes to reduce this environmental footprint.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.