Sydney Writers’ Festival ad asks ‘what is personal?’
BWM is behind a campaign for the Sydney Writers’ Festival that plays on the diminishing boundaries between peoples’ public and private lives.
Besides TV, the campaign will run in a program guide in The Sydney Morning Herald, print, posters, Avant Card mini-mags, installations in bars around Sydney’s CBD and the return of an iPhone app, developed by The Nest.
BWM creative director, Rocky Ranallo commented: “This year Sydney Writers’ Festival wanted to explore the clashing of private and public domains in a fresh and engaging way. The adage ‘Did I just say that aloud?’ was a fruitful territory for us that we thought would stimulate conversation and discussion around this key societal shift.”
So…the concept for this is that socially inept nutters are those who attend the Writers Festival?
Or perhaps those whose reading-level is “moves their lips while reading”?
Either way it doesn’t make it very appealing.
Totally agree with Mike. I’m a huge fan of the Writers’ Festival (and have already booked tickets) but this ad completely turned me off!