TAB urges punters to choose it over its competitors during COVID-19 to keep people employed

TAB is paying tribute to those who are keeping the racing industry going through the COVID-19 crisis, in its latest campaign.

The ‘Back the Industry and Bet with TAB’ campaign also urges those who care about local jobs and the racing industry to spend their money with TAB. 

The campaign continues TAB’s brand platform, ‘Long May We Play’, which was launched by M&C Saatchi in September last year.

Tabcorp managing director of wagering and media, Adam Rytenskild, said: “Bet with TAB is about celebrating and backing those who are integral to our racing industry. We know how important the participants who work both behind the scenes and in the spotlight are to keeping racing going, especially during these times of uncertainty.

“As an Australian company, we understand the importance of TAB giving back greater than four times more than our competitors to all three codes of racing in Australia, helping the sustainability of the sport we all love. The Australian racing industry employs over 100,000 people and we at TAB are very proud to play a part in supporting racing and Australian communities at this time.”


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