‘Tactics straight out of Big Tobacco’ – Instagram influencers’ alcohol deals slammed by health agency
Alcohol brands have been accused of “employing tactics straight out of Big Tobacco” in their use of Instagram influencers by the head of a Victorian government agency.
VicHealth looked at Australia’s top 70 Instagram influencers and found many of them are tagging alcohol brands while not disclosing if they are in a commercial arrangement with the companies, and criticised the industry for its underhanded tactics.
A social media campaign featuring surfer Mitch Cox for Lion’s Furphy beer incurred the federal regulator’s wrath last year.
“for every advertising dollar spent, young people drink 3% more alcohol,” Amazing ROI.
And “spend millions each year” so at a minimum young people are drinking 6,000,000% more alcohol.
Hah! Would love to see the data behind Dr Lyn Roberts claim that people drink 3% more for every advertising dollar spent. Sounds like rubbish to me.