Take TikTok seriously, brands told in Hootsuite talk, as app continues to dominate socials

Kalila Welch

January 20, 2022 5:17

In the latest Hootsuite webinar Social Trends Hot Takes 2022, marketers have been reminded yet again of the growing significance of TikTok as a key to the hearts and minds of consumers online.

Offering a fresh take on the Social Trends 2022 report released by Hootsuite late last year, Hootsuite’s head of content Sarah Dawley was joined by social listening platform Talkwalker’s head of brand and data storytelling Albane Flamant and user-generated content platform Tint’s VP of marketing Matt Greener to provide their hot takes on the trends and offer an insight into what else might be on the cards in 2022.

Hootsuite’s latest webinar offered new perspectives of its Social Trends 2022 report

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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