Talking loud, but saying nothing
Too many communications professionals think of content as a commodity, the challenge is to create meaningful content rather than just another listicle, argues Toby Hemming.
I don’t blame Buzzfeed for the deluge of crappy words and sentences flying around the internet.
In fact I quite like it as an easy and effective way to kill a few minutes, and find out some ‘interesting’ facts about something I have absolutely no interest in. All at the same time knowing my incremental clicks are making someone, somewhere very, very wealthy indeed.
What I do object to however is the deluge of other shit on the internet, masquerading as valuable and interesting content.
Let me just get my head around this . What this piece is saying is…if you’ve got nothing to say, say nothing. Yeah that checks out.
Some very smart writing here: “be annoying or be gentle” ‘n stuff.
I agree with the author.
Posts like “The 5 best ways to …” and “7 foods you should…” insult the average person’s intelligence. Sad that these seem to be a reflection of what works (or at least gets clicks) on the Internet.
@Peter Rush.
Yes, it does check out. If you’ve got nothing to say, don’t say anything. DO SOMETHING WORTH TALKING ABOUT. Then talk about it.
Every single day we’re inundated with boring, banal “wallpaper” drivel as a result of companies thinking their boring bullshit is more interesting than their competitor’s boring bullshit.
It’s like Bruce Springsteen sang all those years ago … “57 channels and nothing on” … now that we’ve all gone digital there’s millions of ’em and maybe five per cent, and that’s being very generous, are worth anyone’s time.