F.Y.I.

Targus launches first ever out of home campaign

Targus Australia and New Zealand has unveiled its first ever out of home advertising campaign to promote the ways in which the company connects people and technology.

The announcement:

Targus Australia New Zealand has today unveiled its first-ever out of home media campaign, which will see one of the world’s leading providers of best selling mobile technology accessories and carry cases drive increased brand presence across the Tasman, with a fresh look and reinvigorated brand proposition.

Showcasing how Targus connects people and technology, the campaign has been developed by the local arm of international award-winning independent brand design agency SomeOne alongside a media strategy developed in collaboration with Sydney-based integrated brand agency, Uberbrand and rolls out in capital cities both in Australia and New Zealand.

The high-impact digital, rolling and static advertising formats will feature within airports and alongside main roads into key cities, street talkers in high foot traffic areas, bus backs and shelters, and railway stations.

Targus ANZ General Manager, Claire French, said Targus is already shifting perceptions in the market and has been dialing up marketing and brand activity across the board – including retail, digital, social and public relations – to supercharge awareness and affinity with both business and consumers alike.

“Targus is a brand known and respected for reliability and quality, but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.

“We are a mobile technology global leader and have an amazing local product pipeline. To demonstrate this and aggressively take on the competition, we have been quietly stepping up our marketing across Australia and New Zealand to really connect with our customers and show how we are delivering best in market solutions.”

SomeOne Creative Director, Max Longstaff, said: “This is about putting Targus at the forefront of the conversation on modern work – matching consumers’ varied needs with a unique breadth of product. The campaign creative looks to hero this and bring with it a story of empowering Targus’ consumers to succeed, in whatever form that may be!”

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