Taryn Williams launches flat-rate influencer outfit The Influencers
Taryn Williams, founder of talent platform The Right Fit and model management company Wink, has launched influencer marketing agency The Influencers, which will offer brands a flat rate influencer campaign management service.
Williams told Mumbrella the business idea arose from a number of brands engaging The Right Fit an Wink wanting to run an influencer marketing campaign but lacking the internal resources to manage it.
“We’ve had a lot of clients through both my businesses, The Right Fit and Wink, in the last 12 months who want to run an influencer marketing campaign but don’t have the internal resources available to manage the campaign, or need some extra hands on support,” Williams told Mumbrella.
