What Gen Z is looking for in a brand, from tech giants to chain stores

Nathan Jolly

October 17, 2023 9:53

Affordability and value for money are key among Australia’s youth as they spend with overseas tech giants, affordable chain stores, and the big supermarkets.

This is according to YouthInsight’s Top 100 Youth Brands Report, which saw the research arm of Student Edge survey over 1,000 Australians aged between 14 and 24 on their favourite brands, and the qualities they attribute to each.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.