Telstra shows benefits of Smart Home app in stories of ‘everyday’ Australians

Telstra has turned on its Smart Home for three ‘everyday’ Australian households to show how the application’s features can appeal to any Australian’s needs.

The latest ad spots build on Telstra’s ‘Thrive On’ campaign which launched in July last year and celebrates ‘The magic of technology’. 

Telstra puts ‘Smart Home application’ into three Australian households

Telstra’s latest work shows how its Smart Home application and broadband network can help customers look after their homes, even when they are not there.

As part of the campaign, Telstra transformed three homes into smart homes, and told the stories of the residents: a farmer,  a young family and a travelling couple who live in a lighthouse.

Each ad shows the application’s different features including automated lights, motion sensors and the ability to switch off household objects which can be dangerous, such as an iron or a kettle.

In the first piece of work, a mum talks about her life and career and how she uses Telstra Home for making sure everything is switched off when she leaves the house, and is ready again when the kids arrive home from school with the babysitter.

A second ad features an elderly couple who live in a lighthouse near the beach and enjoy getting away.

Telstra Smart Home helps them manage the lights in the house, turn off devices which use smart plugs and put the house on ‘holiday mode’ when they are away.

A third video tells the story of a dairy farmer, who uses motion sensors in his smart house to get up early, as well as turn the ‘smart bulb’ on when he returns home in the dark.

Telstra’s Smart Home push also features shorter ad spots focused of different objects in the house that can be switched on and off with the application.

Each ad aims to show how connecting your home through Telstra’s application can make life easier.

The Monkeys, DDB, Clemenger BBDO Sydney, R/GA and Lavender are Telstra’s agencies of record.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.