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Ten releases new promo for Studio 10

Sarah Harris, Joe Hildebrand,  Ita Buttrose, and Jessica Rowe

Sarah Harris, Joe Hildebrand, Ita Buttrose, and Jessica Rowe

Network Ten has released its most detailed promotion yet for its new mid morning show Studio 10.

The teaser for Ten’s newest morning show focusses on the program’s panel of Ita Buttrose, Joe Hildebrand, Jessica Rowe and Sarah Harris. It also features producers Rob McKnight and Adam Boland.

The video emphasises the social media aspect of the show.

Boland – the former EP of Seven’s Sunrise and The Morning Show – has been tasked with creating a whole morning lineup for Ten.

The breakfast show will be called Wake Up and broadcast from Manly beach.

The network is under intense pressure for the morning schedule to attract viewers. Previous effort Breakfast was dropped at the end of last  year and the network is struggling for share in prime time. Last night its metro free to air audience share was less than 10 per cent.

The video is not the first released by the Wake Up and Studio 10 team.  Earlier this month McKnight fronted a video featuring the team’s first day at work.

Miranda Ward

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