Ten’s Rod Prosser chats VOZ, being the under 50s network, and integrating football into reality TV
Ten and parent company ViacomCBS have made a huge commitment to football, with recent deals to show top Australian domestic and international competitions. Mumbrella’s Zanda Wilson spoke with chief sales officer Rod Prosser about how football fits into Ten’s overall strategy as the ‘under 50s’ network, as well as the impact VOZ will have on how networks and advertisers think about TV ratings.
Off the back of big broadcast rights deals with various football competitions, Ten is hoping for a sizable second half of 2021, led by brands like The Bachelorette, as it continues to push its message to advertisers that it is the network for under 50s.
It’s an argument Ten has been making heavily in recent times, much to the ire of the competition who argue the figures indicate differently. Football and programming like The Bachelorette will be key to seeing how Ten carries this argument throughout the year.
Chief sales officer Rod Prosser says that programming like The Bachelorette, with its upcoming season featuring Brooke Blurton to be the first with both men and women in the mansion, shows Ten’s commitment to diversity and inclusion.
