Ten’s Sunday night share falls to 7.7% as Pilot Week kicks off

Ten’s Pilot Week experiment is yet to pay ratings dividends, with the first night of one-off programs leaving the main channel with a 7.7% share, behind ABC’s 13.5% and just ahead of SBS’ 6.0%. Seven’s multi-channel 7mate was not far behind Ten on 7.3%.

Ten’s first pilot program, Skit Happens, screened at 8:00pm and had a metro audience of 350,000, despite a strong lead in from Russell Coight’s All Aussie Adventures, which had 629,000. ABC’s Grand Designs (which ran from 7:40pm to 8:30pm) had 573,000.

Ten says Pilot Week is about more than just ratings

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