The AI doomsayers will fail, and it’s nothing to do with robots
Dave King is not convinced by doomsday scenarios of AI’s role in advertising. Instead, he believes the industry can use the technology to its advantage.
In an opinion piece published this week right here on Mumbrella, APD Singapore CEO Tobias Wilson proposed that creatives and planners need to start pulling their weight or clients will replace them with machines. In my view, there were a number of flaws in Tobias’ argument that need addressing.
For many, the notion of artificial intelligence replacing human creativity is now a well-worn trope. Having worked with creative AI technologies for the past two and a bit years, and having run strategy departments for much longer, I’ve sought out, developed and applied natural language, image processing and other machine learning models to commercial problems and sometimes they can do really useful things.
Quite interesting, nice to see some research done on these doomsayers. It’s only natural tho, they fear change and what they can’t understand. Doomsaying also always attracted more views and $$$ than truth.
I just hope the doomsaying and Hollywood nonsense won’t cause more funding cuts and negative narrative around AI. We are literally shooting ourselves in the leg.