The corporate dilemma over The Voice
Icon Reputation’s director of media and public affairs, Benjamin Haslem, asks if brands should be making public endorsements for The Voice, and if so, how?
Adopting a public corporate position on the looming Voice referendum is the question exercising the minds of many boards.
More than half of the ASX top 20 companies have backed a ‘yes’ vote. None has advocated voting ‘no’. Of those not taking a stand, some have tried to straddle the fence saying that, while they support the spirit of the Uluru Statement from the Heart, the referendum was a personal choice for voters.
Gaming giant Aristocrat Leisure cited discussions with its internal Indigenous employee advocacy group, which “highlighted the range of sincerely and deeply held views among Indigenous staff and communities”.
