The day we killed a political party

Stuart GregorStuart Gregor and Matt Jones had a vision for political change but the realities of running a political party led to their surrender. They explain what happened.

The idea for the23million came pretty suddenly into the heads of a few like-minded individuals in March this year – like so many things in life, it seemed like a pretty good idea at the time.

Had we known once we registered as a political party and announced we would set sail for the Senate, that we would receive upwards of 100 phone calls and emails from every political party (save for the big two) offering to do deals for preferences we might have thought twice.

What started out as an ideal, an alternative to the status quo, quickly turned into exactly what we wanted fixed. Horse trading, compromising, back and forth-ing took place between a whole bunch of small parties trying their best but with no realistic chance of gaining representation in the People’s House. It was a punish.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.