The hidden value in The Monkey’s $63m purchase price

The $63m sale of The Monkeys to Accenture was widely acknowledged with shock and confusion, with many considering the two companies’ cultures as fundamentally incompatible. In actual fact, the rare combination of creative and analytic minds might actually shoot the two businesses into the stratosphere, writes Antony Giorgione.

The Monkeys: Michael Buckley, Mark Green, Scott Nowell and Justin Drape

In his book ‘The Power of Habit’, Charles Duhigg told the story of the Aluminum Company of America’s CEO Paul O’Neill.

The Aluminum Company of America (Alcoa) was an industrial behemoth, and in 1987 it was bleeding customers and profits due to poor management decisions. The internal culture was riven with frustration – at one point 15,000 employees went on strike.

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