The Internet is hungry in latest Snickers campaign via Thinkerbell
Mars Wrigley’s Snickers’ latest campaign has put a spin on its brand platform, ‘You’re not you when you’re hungry’, by making The Internet hungry via independent agency Thinkerbell.
The ‘The Internet is not The Internet when it’s hungry’ campaign contains glitched internet ads on platforms such as YouTube, Snapchat, and Twitch.
In the launch video, a sports broadcaster informs the “target audience” that data is disappearing from the Internet, making it hungry. The video then shows glitched ads across the web. It ends with the line: “Don’t get hungry, like the internet. Have a Snickers”.
