The keys to the digital publishing kingdom

It’s still early days for tablet publishing but in a piece that first featured in Encore, Reddo Media’s Shane Mitchell says that several lessons have already been learnt. 

As more magazines (like Encore) take the leap from print on to tablet, more publishers and agencies are weighing up the pros and cons. With any new digital trend there are risks, myths and opportunities. 

From what we can tell, the number of people talking about digital publishing on connected devices far outweighs those actually doing it. So here’s five simple must-learn tips we’ve picked up along the way.

Apps should be a revolution, not an evolution