The Kylie Jenner fiasco is a reminder of Snapchat’s need to differentiate itself

Vamp’s Aaron Brooks believes Snapchat’s latest share nosedive is a cautionary tale for the no-longer-so-cool kid of the social media world.

AARON BROOKS

February 27, 2018 8:34

“Still love you tho snap… my first love”.

still love you tho snap … my first love

— Kylie Jenner (@KylieJenner) 21 February 2018

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

Aaron Brooks Kylie Jenner snapchat social media VAMP

2 COMMENTS

ffx 27 Feb 18

I’m sure there were a lot of signatures, it’s a sucky update, but probably 1.2 million not 1.2 billion signatures.

User ID not verified.

Vivienne Kelly 27 Feb 18

Hi ffx,

That is quite the accidental exaggeration on our part.

It has now been fixed.

Apologies and thanks for flagging,
Vivienne – Mumbrella

Latest