The lessons Australia should take from 2019’s Super Bowl ads
The 2019 Super Bowl ads ditched politics for messages of empowerment and unity. Here, DDB MD of strategy and innovation Leif Stromnes dissects the major trends that emerged from the ‘Oscars of advertising’.
The Super Bowl is undeniably an incredible media moment and one that Australia can learn a lot from. We’re yet to create the same advertising environment here where advertising is valued at the level of the entertainment itself.
Arguably advertising’s biggest moment, the Super Bowl acts as inspiration to agencies and brands globally and has the potential to set forward trends other advertisers leverage throughout the year.
While the hefty price tag of $7.3 million is enough to make some marketers recoil, I believe it’s worth every cent. What other environment would have such high engagement that Skittles could sell out a Broadway show talking about Super Bowl advertising?
