The Natural Confectionary Company’s dinosaurs replace humans as the stars of lolly ads
The Natural Confectionery Company has brought its dinosaurs to life in its latest ‘The Dino Pack’ campaign as Bronte the Brontosaurus tells Greg the Stegosaurus he can’t eat them because he is a herbivore.
The campaign is a departure previous advertising efforts, which focused on a father and daughter debating whether to “chop the dinosaur”.
Ashley Barton, senior brand manager, The Natural Confectionary Co, said in a statement: “We found that people – regardless of age – enjoy lollies because they’re a fun treat. We think this campaign is a real opportunity for us to connect with them, whilst also reinforcing our functional message of no artificial colours or flavours.
“Adults need a little more fun in their lives, so we have made a strategic decision to target these consumers, using our dinosaur characters from our packs that everyone knows and loves.”
The campaign will roll out across TV and social.
Josh Murrell and Sharon Condy, creative directors at Ogilvy Melbourne, added: “When we started the creative journey, we quickly realised the biggest brand assets are the characters on pack. We challenged ourselves to bring them life in an unforgettable way.”
https://www.youtube.com/watch?v=h42JUpCBtg0
Credits:
Brand: The Natural Confectionery Company
- Associate Director: Rohin Rosman
- Senior Brand Manager: Ashley Barton
- Assistant Brand Manager: Hazel Alexander
Advertising Agency: Ogilvy Melbourne
- Executive Creative Director: David Ponce de Leon
- Creative Directors: Josh Murrell & Sharon Condy
- Creatives: Zac Blakemore & Grga Calic
- Producer: Alana Teasedale
- Account Director: Bianca Kerr
- Account Manager: Catherine Martyn
- Group Account Director: Danielle Chapman
- Head of Strategy: Virginia Pracht
Production Company: The Pound
- Directors: Dogboy
- Sound: Production Alley
- Editing and Online: The Editors
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Herbivores don’t eat animals, right?
And the Natural Confectionery Company products include gelatin, right?
So that’s the real reason why the Stegosaurus wouldn’t eat them!!!
GO VEGAN!!!
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Where’s the lemonade dinosaurs
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