The politics of passion can help you change the world
Al Gore’s passion about averting climate change should give every creative food for thought, argues Andrew Grinter.
In all honesty, my interest in politics doesn’t go much further than bunging on Netflix’s House of Cards. But like a fourth-wall-breaking Spacey monologue, when Al Gore explained complicated, sometimes politically charged subject matter, he held my attention.
At this year’s SXSW interactive festival, he used his enviro-celebrity status from An Inconvenient Truth to talk about the costs of carbon pollution and the challenges it presents.
Everyday we tackle problems. For brands these come in the form of – how can we sell that car? That new phone? That can of coke? Now replace those brands with the planet earth, and those single-minded propositions with the global climate crisis.
Suggest you read up a little on Al Gore and his chronic lack of credibility.
Everyone opposed to the status quo of non ecological consumption soon is encumbered with a credibility deficit. That is part of the industry of denial that Gore is referencing.
However:
“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”
– Arthur Schopenhauer