The Prince Philip effect: there is such a thing as too much coverage
Pure Public Relations founder Phoebe Netto takes a look at what happens when a wall-to-wall phenomenon starts to crumble.
The recent passing of Prince Philip, Duke of Edinburgh, has dominated headlines around the globe, generating more than 2,000 pieces of news coverage in Australia alone. In the UK, the BBC was forced to create a website to deal with over 110,994 people complaining about the air time allocated to the Prince’s passing.
It just goes to show there is such a thing as too much coverage. Blanket coverage about the same piece of news used to be enough. But now, we expect more because we consume news differently. We want choice, we want variety, and we want to be surprised. Often, less is more.
