The Stefanovic story: Where are Uber and New Idea’s PR crises?

As the Stefanovic tabloid tattle finally settles down, Gerry McCusker asks: how did New Idea and Uber get away without a PR crisis of their own?

When I contemplated penning an article on the Stefanovic/Uber PR disaster, I rubbed my hands in glee at seeing commentators having a PR pop at the worlds biggest kitty pimps and executive men-on-the-make.

By which I mean Uber, not the broadcast brothers.

I imagined critics having a go at Ubers alleged culture of brazen corporate opportunism, misguided staff and its patchy PR responses in managing such company mis-steps.

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