The Stefanovic story: Where are Uber and New Idea’s PR crises?
As the Stefanovic tabloid tattle finally settles down, Gerry McCusker asks: how did New Idea and Uber get away without a PR crisis of their own?
When I contemplated penning an article on the Stefanovic/Uber PR disaster, I rubbed my hands in glee at seeing commentators having a PR pop at the world’s biggest kitty pimps and executive men-on-the-make.
By which I mean Uber, not the broadcast brothers.

I imagined critics having a go at Uber’s alleged culture of brazen corporate opportunism, misguided staff and its patchy PR responses in managing such company mis-steps.
Uber drivers aren’t employees.
Whose. Stefanovic. Must do better.
Hi ‘Proofreader’
Thanks for spotting those, we have amended.
Cheers,
Josie
uber don’t employ their drivers. It’s got nothing to do with them. It could have happened in a cab or in any other ride share. Why should they take any heat?
When I was once busted by Mumbrella for publishing passenger conversations in my taxi, a clear breach of the Listening Devices Act, it was I as the perpetrator who received a visit from Transport NSW compliance officers, not the taxi network.
However because I’d edited out all identifying details and none of the passengers had lodged a complaint, I only received a warning. Fair enough, lesson learned.
In the Stefanovic case did they lodge a complaint to the appropriate authorities regarding the invasion of privacy? Also, it would appear New Idea has some serious questions to answer IMO yet Nine seems reluctant to pursue this matter further. Interesting.
The only people being duped are those who take the time to read this drivel.