The trials and tribulations of setting up my own agency
After he grew tired of the demands of adland, James Sutton decided to make a go of it on his own. Here, he explains why he bothered to set up his own agency in the first place.
I come from big agency land where we work hard, drink hard and make no excuses. I used to love getting a pat on the back for clever creative work, having access to unlimited beers from the fridge and 24/7 table tennis.
Well, as fun as that all was, the culture started to take its toll and the shine wore off. Don’t get me wrong, I miss it from time to time.
It was an addictive culture full of social promise and (some) awesome creative. I’ve worked with some of the most talented people in the game. They’ve passed down some priceless skills, insights and advice, and I wouldn’t be where I am today without the agency world.
This:
“But however long it takes, it’s better than being in the same situation in 12 months’ time, not even trying.”
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Glad you like it ?
‘The trials and tribulations of starting your own agency’ more like ‘starting my own agency, best thing I’ve ever done!’
Well done! It’s tough but worth every minute!
Haha yeah! Its awesome…hard work but awesome!
My advice ? Just keep going, it’s so worth it.
Me too. Once you make the leap. You never go back…
Great advice! I’ll need to give myself a pep talk when times get tough.
Hear, hear!
And your point on the ‘Hollywood Model’, bringing in talent as needed, has been our focus, too. Allows us to be more nimble and in the end, service clients better, more efficiently.
Congrats on taking the leap.
I agree…thanks so much!
This is excellent James.
And, as someone that is also contemplating taking a similar leap it’s inspiring too.
Good luck to you.
Thanks so much Matty. Go for it! I’m always being told that I wont regret it. Hopefully I’ll be able to say that in a few months time.
Good luck to you too mate!
Congratulations James!
Mumbrella this is good editorial that supports the entrepreneurial spirit that drives our industry. It inspires the next wave of change makers and shares their stories with employee’s to make it real
Hi James,
Great work mate but would suggest find a partner with complimentary skills , share the load , share the success, share the highs and the lows but most importantly help the business grow!
Absolutely agree ?