Thrive PR recruits six new staffers to bolster sports, food, beverage and tech capabilities

Thrive PR and Communications has created six new positions across its offices in Melbourne, Sydney and Brisbane.

The agency said the hires strengthen its existing expertise across categories including sport, food and beverage, hospitality and technology.

Jemima Fallows joins the Sydney team

In Sydney, The Solotel Group’s PR and partnerships manager, Jemima Fallows, is joining as an account director. At Solotel, Fallows managed all internal and external communications for the group’s 31 venues across Sydney and Brisbane, including Aria (Sydney and Brisbane), Opera Bar, Chiswick, Barangaroo House and North Bondi Fish.

Caroline La Rose is also joining as an account director in Sydney. She has worked agency-side throughout her decade-plus career on brands including Airbnb, Verizon, Adobe and Oracle.

The Melbourne Thrive office also has a new account director, with Jasmine Richwol coming on board from Vic Sport. She’s previously spent time at Seven, Ten and the AFL.

Jasmine Richwol will work from Melbourne

Meanwhile, Jai Higgs joins the Melbourne team as account manager, and Sam Borland-Smith will be a senior account executive in Brisbane.

Joanne Barnes takes on the role of HR director across the agency’s five offices, including the Gold Coast and Auckland.

Leilani Abels, founder and managing director of Thrive, said it was an exciting time for the agency.

“Thrive has had a strong start to the year with new clients coming on board alongside a growing existing client base of some of the leading brands in the region,” she said. “We’re delighted to extend and deepen the expertise that we deliver to our clients through these new hires, bringing some exceptional talent into the agency at a time when recruitment has never been more competitive in the region.

“As a heavyweight independent agency with scale across Australia and New Zealand, Thrive provides unique career opportunities in this market. We are defining new roles to play to the strengths and passions of talent approaching us, as well as working with our clients to develop hybrid roles delivering in-house opportunities. We continue to invest in great talent and this in turn delivers the best results for our clients. Our staff retention rates more broadly also exceed industry standard, hugely impacted by our leadership and our innovative people policies.”


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