Time-machine tips for starting out in PR
If I knew back then what I know now, says senior account manager, Emma Jane Edwards, I’d share these five tips with my university self.
I started working in public relations in 2010, and while my university days prepared me somewhat for the days to come, it’s ultimately been a bit of trial and error, as it will be for every single person starting out.
The thing to remember is that, even out in the real world, every day’s a school day – we’re always learning.
Nobody is expected to walk into their first job knowing their clients’ business intimately, the intricacies of a media crisis, or even whether your colleague David has soy milk or skim in his flat white. These are the things we learn along the way.
However, there are a few things I would have liked to know coming into the communications workplace, so here’s a few things I’d tell my university graduating self, if I had a time-machine.
Lovely pieces of advice, Emma Jane!
Einstein did not say that.
Just as well trial and error is OK.
There is zero evidence that Einstein ever said or wrote “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid”.
It gained exposure in 2004 in Matthew Kelly’s book “The Rhythm of Life: Living Every Day with Passion and Purpose”, which garnered great popularity on Facebook.
Get Connector, get on the phone and start pitching in on new-business ASAP. The sooner you are doing your bit on bus-dev prices a, the more the big dogs will notice you.